Yes, You Can Skip The Booking Fee

Here is how to get 20% - 30% more revenue 73% of the time.

Your hotel pays 25% to 30% commission on every OTA booking. 💸

Booking.com takes their cut. Expedia takes theirs. The guest books. You deliver. They leave.

Then they come back next year. And book through the OTA again.

The sting isn’t the first commission. It’s paying 30% to acquire someone who already knew you. Already trusted you. Already chose you once.

That’s not customer acquisition. That’s a loyalty leak you’re funding twice.

Five years ago you might have negotiated 15%. Now 25% to 30% is standard and preferred placement pushes it even higher. The platforms keep moving the goalposts and most hotels keep paying because they don’t see another way.

But here’s what changes the math entirely. 👇

While the average traveler books direct 39% of the time, travelers with disabilities book direct 73% of the time. Nearly double. Not because of loyalty programs or rate parity games. Because OTAs can’t answer their questions.

A wheelchair accessible filter tells them nothing about door widths, shower configurations, or bed heights. So they call your hotel. They ask. They verify. And then they book direct. Every single time. 📞

This is a $58 billion market that naturally bypasses OTA commissions. Not because you convinced them with a discount code. Because you had the answers they needed when they needed them.

And it gets better.

These guests don’t travel alone. They bring family, companions and caregivers. Nearly three guests per trip on average. They stay 70% longer than the typical traveler. They are among the most loyal repeat guests in hospitality when a brand earns their trust. And 96% of them say hotels are still getting it wrong.

That’s not a problem. That’s an opening the size of a $100 billion market. 📈

Most hotels obsess over getting guests through the door. The real revenue problem is what happens after they leave. Did you capture their email? Did you give them a reason to book direct next time? Did you make the direct path easier than going back to the OTA?

The 25% you pay once is the cost of visibility. The 30% you pay twice, especially from guests who already prefer to book direct, that’s a choice.

This is exactly the problem Able2Global was built to solve.

We help hospitality brands identify where they’re losing this segment, build the systems that earn their trust, and create the direct booking infrastructure that turns a $100 billion opportunity into real numbers on your bottom line. Higher occupancy. Longer stays. Lower acquisition costs. A guest segment that comes back because you showed up when it mattered. 🎯

The operators who figure this out first won’t just reduce their OTA dependency. They’ll build a loyal, high value guest base their competitors can’t touch.

What’s your direct booking rate by guest segment? Most operators don’t know. That’s exactly where we start. Visit able2global.com to see how accessibility becomes your OTA hedge and follow The Inclusioneer Lab on Spotify and Substack for the conversations that are already changing how the smartest operators think about this.

The math is right there. Let’s change it together

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